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We analysed over 1 million online dating memberships, showing that mature singles are proving that commitment to online dating increases with age.
The mechanics that go into making a successful mature dating site are heavily influenced by the activity of the singles that use the dating site. To demonstrate how important it is to be an engaged member of a dating site to see success, we’ve looked through the data of our more successful members….. the mature singles!
Daily Logins by Age
Over 40s are 313% more committed to online dating than the under 40s, making time multiple times a day to log in to their dating site profiles. The over 40s login to their profiles 4.64 times on average a day, compared to the under 40s who log in just 1.22 times per day. The over 60s, however, log in to their profiles 5.46 times daily, proving themselves to be 88% more committed to finding what they’re looking for than the average online dater.
Dating Profile Completion Rates by Age
Singles over 40 are 127% more likely to have a more detailed online dating profile than under 40s, but it’s the over 70s showing everyone how it’s done, with the most detailed profile rate of all age groups.
Photo Upload Rates by Age Range
Mature online daters know they’re less to attract attention without a photo, which is why you’ll be 3% more likely to find a picture on the profile of a single over 40.
When it comes to photo upload rate, the younger generation are close behind the over 40s. This indicates that because of the vast behavioural differences between the two age groups in other areas, over 40s may be showing reluctance to upload photos.
Due to the low profile completion rate of the under 40s (only 11% of under 40’s online dating profiles are complete), this age group may be relying more on attracting attention with a photo alone, hoping their looks will get them a date.
The over 70s seemingly continue to put their all into online dating, with a 12% above average photo upload rate.
Membership Length by Age Range
Our analysis shows that the over 40s commit to dating online for an average of 290 days – 8% more than the under 40s analysed.